The Mintel report provides great insight for both marketing and commercial teams, for which I summarise and categorise key insights by team for quick and easy reference & relevancy. The “consumer research” section provides the most value for the majority of stakeholders receiving the report, however, we often find value…
We purchased the Impact of Covid-19 DIY report for Italy as we launched into market in Aug 2020. We decided to launch onto Amazon earlier than anticipated, seeing consumer demand shift to online, and having proven sales from our UK market. This report also helped us plan out which DIY…
I’m involved with product launches and promotions, customer presentations/training and marketing activities. My primary focus is North America but we often need data that is global or regionally-focused elsewhere. Our main objective is to achieve growth in all regions, specifically in hair care and home care. Mintel GNPD, Mintel Reports…
