We purchased the Impact of Covid-19 DIY report for Italy as we launched into market in Aug 2020. We decided to launch onto Amazon earlier than anticipated, seeing consumer demand shift to online, and having proven sales from our UK market. This report also helped us plan out which DIY retailers we want to target for distribution in Q2/3 2021, linking this market data with our UK / US proven sales, helps with a compelling selling presentation for buyers.
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