The report was extremely useful. I have engaged a number of business areas including, Business Development, Data & Analytics, Brand, Retail Ops, Commercial and our Executive team to share findings from the report. We are in the process of developing our online channel strategy and the report will be used…
We purchased the Impact of Covid-19 DIY report for Italy as we launched into market in Aug 2020. We decided to launch onto Amazon earlier than anticipated, seeing consumer demand shift to online, and having proven sales from our UK market. This report also helped us plan out which DIY…
The reports help to reconfirm decision making within the business, influence the sales and marketing strategy going forward as well as providing a good overview of advertising spend amongst the big players and what mediums they focus on; examples of the latter would be the focus on wellbeing as well…
We use Mintel reports and the insights deriving from this research for Strategic purposes. Together with other quantitative types of data it’s used to create a solid view on market developments. In the floral category, Mintel focuses on actual trends, based on high quality research, which adds value to our…
From a Bacardi perspective, as funds are limited and will continue to be limited over the next year, we need to be more targeted with our spend, aligning to relevant projects, hence why we are looking at purchasing reports on an Ad Hoc basis.
Whilst cheese as an industry has been around for centuries, the pace at which it is changing is incredible. Using the Mintel reports is key for us to stay on top of market trends. They provide essential insight as we plan long term for the direction of our business. They…
As a result of the reports, I’ve identified various additional areas of the market to consider targeting. It’s also helped shape our thinking in terms of our brand’s characteristics/USPs and direction going forwards.
I am responsible for strategy in our personal care business and for M&A in that sector also. We look at our business in the same way that our customers do, so we have ‘leave-on’ and ‘rinse-off’ basically, plus we have a special area of active ingredients. We operate on a…
The Tmall Baby Products & Parenting Summit is designed to build a communication platform for Tmall baby product merchants. Mintel is known for its deep consumer insights. By sharing forward-looking insights into the baby product market and offering the new authoritative analysis, Mintel helps our merchants more accurately judge the…
I predominantly support the marketing and business development teams, with anything they need market information about. So if we get an opportunity with a potential new customer, for example, I will need to look at their company profile and history, their locations and the like. I am also involved in…
