There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year…
“It is important we understand data and leverage data to deliver meaningful work that help client to achieve their communications goals as well as business results. For instance, COVID19 as well as the US China trade world have both changed the consumer behaviors significantly in the past 12 months thus…
The Innovation Group is a thought leadership and innovation unit which charts consumer change and future trends. We offer trends content and reports alongside consultancy services. In addition, we keep the agency informed, delivering insights to client and new business teams to ensure they have all the information they need…
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational…
I manage all of our efforts to attract new clients into the business, and we are very active in doing that. We have pitched roughly 10 new accounts in the past year and in every one of those we have used Mintel services. In fact, it’s not uncommon for Mintel…
My area of focus is to extract and develop compelling insights and stories through data analysis via secondary research sources. More specifically, I provide actionable insights for new and existing business development, creative executions, general intelligence, and other POV tactics. Our primary objective throughout our business is simple: create the…
