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Innovation is at the heart of every successful enterprise strategy. It’s new products, new markets and new ideas that keep every industry’s leaders ahead of the game.

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No two markets are exactly alike. What works in one place is no guarantee of success in another. We can be your eyes and ears in the markets that matter.

Trends

To understand our ever-evolving world, it’s helpful to zoom out and see the entire landscape. From there trends emerge that can direct and influence culture, brand and markets.

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Our competitive intelligence – your competitive advantage. Any advantage over the opposition can be transformative for your sales, your profits and your brand.

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Find your perfect fit. Explore our diverse product lineup of advanced market research solutions to help you drive better decision-making.
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Industries

Our industry solutions combine the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next.
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Abacus Marketing

Stephen Taylor-Brown - Managing Director

Advertising and Marketing

There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year (say, a maximum of one new client per month).

However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Annoyingly, our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

On top of that, the ongoing support we receive from our Account Manager is astonishing, nothing like anything I have ever experienced before. Not only that, whatever I have asked for, whenever I have asked for it (even at very short notice), they have always bent over backwards to help – they really don’t seem to like saying no. Mintel gives us the confidence to talk with authority and deliver value with any prospective client from any industry sector from our very first interaction, and of course the ability to deliver much more robust strategic marketing plans for our clients. So, take my advice. Get Mintel. Today. You will not regret it.