Back to all case studies

Abacus Marketing

Stephen Taylor-Brown - Managing Director

There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year (say, a maximum of one new client per month).

However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Annoyingly, our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

On top of that, the ongoing support we receive from our Account Manager is astonishing, nothing like anything I have ever experienced before. Not only that, whatever I have asked for, whenever I have asked for it (even at very short notice), they have always bent over backwards to help – they really don’t seem to like saying no. Mintel gives us the confidence to talk with authority and deliver value with any prospective client from any industry sector from our very first interaction, and of course the ability to deliver much more robust strategic marketing plans for our clients. So, take my advice. Get Mintel. Today. You will not regret it.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight