When I’m working on strategy projects or developing new concepts I always look to Mintel reports to give me great consumer insights. They are very easy to work with and keep their reports current, meaning I can be more effective in my work and successful in delivery.
My role is to provide market intelligence support to assist staff in developing a greater understanding of what is going on in a particular market. I provide an external view in terms of sizing markets and understanding key trends. I use Mintel data to be able to give insight into…
