The Mintel report provides great insight for both marketing and commercial teams, for which I summarise and categorise key insights by team for quick and easy reference & relevancy. The “consumer research” section provides the most value for the majority of stakeholders receiving the report, however, we often find value…
We have subscribed to Mintel Global New Products Database (GNPD) platform for the food category since 2017. At SciTech Patent Art, we use Mintel data to identify what specific new products have been launched in a technology area of interest to our clients. Such information is used in our competitive…