We’ve used the Mintel Health insurance / consumer research that we purchased late last year frequently, especially in planning our future roadmap, Lime is very consumer focused and the report helped us craft some improved product design…
High-level market reports such as Mintel provide a credible and essential element to our decision making process. Not only do the insights help identify trends, communications and opportunities but they also help shape our ‘sell in’ process to wider markets and resellers across b2b and b2c.
