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Mintel Client

I am responsible for strategy in our personal care business and for M&A in that sector also.

We look at our business in the same way that our customers do, so we have ‘leave-on’ and ‘rinse-off’ basically, plus we have a special area of active ingredients.

We operate on a technical and functional level to support our customers in formulating their products in hair care, skin care, face care. The only areas we do not supply ingredients for are styling and colour cosmetics.

Mintel Reports, Mintel GNPD and Mintel BPC

With a lot of our key accounts we don’t know exactly where they are using our ingredients, so GNPD helps us in finding out which formulations they appear in, and in which countries those products are being sold.

We can search for the specific name and then we know for sure that is in the end product and we can also screen by the effects those products are designed to achieve. It gives us a lot of extremely valuable information on how our ingredients are used in products with specific claims.

That is critical for us because many of our customers change their formulations and launch new products all the time.

BPC and Mintel reports then give us the additional trend information that is important to us also. We are a global company but we cannot look at each country in the detail that Mintel can.

We use the report in many different ways – helping to inform our strategy and annual planning process using the overview and trends, using specific data to answer specific questions around market size and market value. It is a useful reference for when we need to look at the whole market and competitors to supplement our other data sources such as internal cx data and bespoke primary research sources.

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