Salicylates and Chemicals (India)

We have been using Mintel’s Global New Products Database (GNPD) platform since 2018 and our entire team have been using the tool for various purposes and to better understand both products and markets with the ability to drill down into a great level of detail. The tool has helped us in identifying and converting a few sales opportunities as well as has helped to build our knowledge of the industry and current trends. In addition, it helps us map our market share and also gives a good in-depth knowledge of emerging trends and ideas and how we can educate ourselves and our customer base on similar ideas. GNPD is an excellent, efficient and cost-effective way to clearly understand market activities across a wide variety of product categories and are able to review product design, ingredients, nutritional and legal claims for any products of interest.

Mintel has helped us in identifying valuable information on how our ingredients are used in which products and in what formulation across the globe. While we are yet to explore for any of our projects or new product development (NPD) innovations, we believe that it is just a matter of time that we may start using for our NPD projects. A huge thank you to Mintel’s entire client services and account management team for their swift replies. Overall we have been very satisfied with the product and services offered by Mintel.