Burton’s Biscuits

The Mintel report that we purchased has greatly helped in putting some of our internal plans into context and for us to adjust these plans in line with the latest trends and competitor activity. Some of these trends have also been utilised by our Innovation and brand teams in building their NPD pipeline with some of the worldwide trends. Our International sales team have also found the reports really helpful especially where there has been some data about consumption or sales levels in different countries.