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Wismettac UK

Mintel Client

I use Mintel reports as an overview of a market. If it is an area, we are interested in we may then commission bespoke research or buy EPOS data from Mintel or Nielsen to drill down to more specifics. This however is a lot more expensive so if I can find a Mintel report with some of the data I need it makes a huge difference. It is also useful to quote key data in presentations e.g. Mintel predicts 13% growth in world foods by 2023.

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