Mintel will be the official research partner at in-cosmetics Asia 2013 – the leading exhibition & conference in Asia for personal care ingredients. Combining an unrivalled educational programme and excellent face-to-face networking opportunities, in-cosmetics Asia provides the ideal R&D, commercial and marketing platform in the region.
Segmentation is King – Inside the minds of the different generations of beauty consumers
Beauty and personal care brands are increasingly refining their target consumer groups to opposite ends of the age spectrum: teens/tweens and seniors. Both groups have distinct needs and concerns, offering prime real estate for manufacturers prepared to segment their products and marketing.
Join Mintel’s Director of Global Insight, Beauty & Personal Care Vivienne Rudd for a review of manufacturers’ formulations, packaging and marketing efforts as they reach out to specific subsets of consumers with individualised products and services. This presentation will address consumer insights and identify white space opportunities, product innovation and category trends relevant to different age groups.
Tuesday 29th October 2013, 12:00 – 12:30, Marketing Trends Theatre
Oils, BB, Scalp Treatments – What’s Hot and What’s Next in Haircare
Haircare has become an exciting space for NPD. Manufacturers are trying to convince consumers that they should adopt a haircare regimen to match their skincare regimen, and they’re doing this by using a new lexicon, learning from other categories and extending formats into new segments.
Join Mintel’s Director of Global Insight, Beauty & Personal Care Vivienne Rudd for a journey around the world of innovation and trends in the global haircare space. This presentation will spotlight the messages, ingredients and ideas that are setting the trends.
Wednesday 30th October 2013, 12:00 – 12:30, Marketing Trends Theatre
Play with and test the latest cosmetic products: Innovation & Trends targeted at different age groups
From teens/tweens to seniors, join Mintel for a journey around the world of innovation in beauty & personal care targeted at different age groups. A must for all visitors, join us for our ever popular interactive product demonstrations in the Innovation Zone. Focus will be innovative skincare, haircare and colour cosmetics from around the globe, targeted at different age groups.
Tuesday 29th – Thursday 31st October 2013, 11:00-11:30 and 15:00-15:30, Innovation Zone