From: January 30, 2018
To: January 30, 2018

What are the 4 key trends influencing consumers in 2018?

Be a part of Mintel’s Big Conversation and uncover the key trends for 2018. Find out what currently drives consumer attitudes and plan the best course of action for your business.

Our trends guru, Richard Cope, will present an essential discussion on the trends, innovations, risks and opportunities facing your sector. Hosted by Mediacom in their central Manchester offices, and with input from a special guest speaker, be a part of the Big Conversation and ensure you adopt the best strategy for success for the coming 12 months.

 

AGENDA

8.30 am: Registrations & networking

9.00 am: Welcome and introduction

9.10 am: Shareholders by Richard Cope

Recent high-profile hacks of accounts and malware crisis have increased the consumers’ concern around data share and protection. The upcoming legislation change might be a game changer for many businesses which will need to rethink their digital strategy.

9.30 am: Teenaiders by Richard Cope

The younger generation is facing increasing pressure and anxiety around image, health and work often leading to stress and mental illness. Mental and health contributors are tackling this emerging issue in different ways.

9.50 am: Coffee break

10.05 am: Doing the right thing, whatever the trend by Chris Broadbent

Alongside the extraordinary speed of change in the UK media landscape should be the willingness of brands and agencies to recognise their responsibilities to consumers and to do the right thing by them whatever the trend.

10.35 am: Accountants by Richard Cope

In a world of post-truth politics and unsubstantiated media, consumers are looking for brands to court them with transparency and evidence. Which strategies can organisations apply to achieve this desired clarity and simplicity?

10.55 am: Sea change by Richard Cope

Marine conservation is at the heart of many campaigns and new product launches. From ocean plastic fashion to packaging recycling and ingredient bans, various brands and governments work towards a sustainable and environmental friendly solution.

11.15 am: Event closure