Cookie Use on Mintel Websites

What are cookies?

Cookies are small pieces of text that are stored to your computer or mobile device when you visit a website. On your further visits to that website, the information stored in the cookie is sent back to the website. This allows the website to recognise you and tailor its content to your needs.

Agreeing to Cookie Use

By continuing to use Mintel websites, you agree to Mintel’s use of cookies.

Many web browsers allow fine grained control of which sites to accept or deny cookie setting from. You could use these settings to limit cookie setting from Mintel sites or to delete Mintel-set cookies completely. Please note that if you do delete all your cookies, you will not be able to use some features of Mintel websites.

There are links on this page to specifically opt out of Mintel’s external tracking services.

For what do Mintel websites use cookies?

Strictly Required Cookies

For our subscription environment, Mintel websites allow you to log in to access your subscription or paid content. Cookies are used to securely identify you on your current services, to simplify authentication when you navigate to other Mintel services, and to track that your usage complies with your license to use our paid subscription services.

For our e-commerce platforms, cookies help track what services you have added to a basket for purchase and allow you successfully to complete your purchase of our services.

See our Cookie Details page for the names of strictly required cookies we set on our sites.

Functionality Cookies

Cookies are used on individual Mintel websites to tailor your experience. For instance, cookies permit:

you to navigate around search results and set language or website content preferences on our subscription services.
some Mintel websites to determine your regional location and use this information to tailor contact details or website elements so that they are more relevant to you.
live chat support.
the website to remember your log-in details.
you to share pages with social networks like Facebook, Twitter and LinkedIn.

See our Cookie Details page for the names of functionality cookies we set on our sites.

Performance Cookies

We utilise other cookies to analyse how you use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offerings and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular to determine which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or website services that we think will be of interest to you based on your usage of the website.

If you access our website as a non-customer, then the browsing data collected is anonymised before any reporting is done; we cannot track back to you the pages that you visit.

If you access our website as a customer, then we track what information individuals access in order to report about the amount and type of information that your users access.

Tools and technologies that Mintel uses for analytics:

Stuffed Tracker – used for clients only (no opt-out available)

Google Analytics used for clients and non-clients.
Click Here to opt out or read Google’s Privacy Policy

Salesforce – used to track contact us requests and marketing campaign effectiveness. Click here to read the Salesforce Privacy Policy.

See our Cookie Details page for the names of performance cookies we set on our sites.

Behaviourally Targeted Advertising Cookies

We do not display targeted third party advertising. We do use cookies to display specific Mintel offers and services that we believe are relevant to you and your interests. For example, if you read a number of articles on Consumer Trends at Mintel websites, then this might suggest that you are interested in this topic.

We will use this information to direct you to other relevant Mintel content and offers.

Mintel Utilises DoubleClick technology to offer this functionality.
Click Here to opt out of this functionality.

We use Remarketing with Google Analytics to advertise online: we use first-party cookies, such as Google Analytics cookies, and third party cookies, such as DoubleClick cookies, together to optimize and serve ads on sites across the internet, based on a user’s past visit to our websites.
Click here to opt out of Google’s use of cookies.

We use dotMailer open tracking cookie, which tracks email open rates, improves your email experience and also tracks the website activity initiated from hyperlinks within email marketing campaigns. More information can be found at

We use AdRoll to advertise online based on a user’s past visits to our websites.

AdRoll remarketing service is provided by Semantic Sugar, Inc.

You can opt-out of AdRoll remarketing by visiting this AdRoll Advertising Preferences web page.

For more information on the privacy practices of AdRoll, please visit the AdRoll Privacy Policy web page.

How to reject and delete cookies

Most web browsers automatically accept cookies. However you do not have to accept cookies and you can, should you choose to at any time, reject or block the use of cookies and delete all cookies currently stored on your device. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu, or by visiting: