Reach new markets and demographics

Mintel Trends is integrated across all of Mintel’s data platforms, so you can easily understand how consumer trends impact your market, category or region.

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Get inspiration or validate ideas with supporting evidence

Every consumer trend we identify is backed by robust data and comes with clear insights into its origins, its meaning and its future possibilities.

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Understand what influences your consumers

Our trend analysts look for the crucial connections between trends and the patterns and developments in behavior and values.They then put this into context, so you understand what it means to your category in different demographics and amidst global themes.

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What our clients have to say

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