Julia Buech

Julia Büch is a Food and Drink Analyst, specialising in delivering insights on issues affecting the German market, providing analysis across a range of categories.

The hidden potential of cherry juice

The strong nutritional profile and functional benefits of cherry juice create exciting opportunities for manufacturers who could position it for sports and health nutrition and highlight the potential ...

In Flavour: Truffle cheese

Truffle cheese is an aromatic cheese that has been flavoured or infused with truffles, a culinary fungus that grows underground and is highly valued by chefs and foodies ...

The next big Scandi juice trend

Shot-sized health-boosting juice launches take off Consumers are increasingly interested in naturally-functional food and drinks. This increase in health consciousness, coupled with busy on-the-go lifestyles, has fuelled innovation around ...

Chocolate milk is growing up

Chocolate milk is a treat many have fond memories of from childhood, but with the chocolate category recently experiencing a spike in sophisticated and premium launches, chocolate milk ...