Backed up by comprehensive consumer research, in-depth analysis, and campaign examples, find out the emergence and future impact of the trend, including why marketers should care, and where financial services marketing is headed next.

    The personal financial management tools of yesterday will evolve into do-it-yourself financial improvement apps founded on the research of behavioral economics and powered by artificial intelligence.

How will you drive strategic innovation in 2018?
Don’t miss this opportunity to stay one step ahead – download your free copy now!

Complete the form to
Download your copy
Thank you for your interest! To download your copy, please click here.
By submitting this form you agree to Mintel's Privacy Policy.