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The Mintel Foodservice team of expert analysts have identified five trends set to hit the mainstream in the US Foodservice industry this year. Intriguing and delighting diners and brands alike, the trends shine a spotlight on how Americans’ ever-evolving tastes and sensibilities are propelling customization, dichotomy, authenticity and innovation onto menus and into restaurant kitchens across the country.

Behind every trend is comprehensive consumer data, in-depth analysis of thousands of US menus and brand examples that support the future impact of the trends.

Discover how you can stay ahead of the competition in 2016 and beyond:

  • Unpredictable Proteins A rising number of consumers are turning to high-protein diets, and while the use of alternative protein sources is on the rise, an American classic still holds a prominent place on menus.

  • Anywhere and Anytime Consumers are increasingly eating restaurant-quality food outside of “traditional” mealtimes. When delivery isn’t an option, novel foodservice offerings are stepping in to fill the void.

  • Messaging Over Marketing While some consumers view the majority of food and beverage claims as nothing more than marketing chatter, progressive brands are embracing a fresh modus operandi with meaningful menu terminology to better engage with audiences.

  • Extreme Living Brands are recognizing that rather than undecided, consumers are multi-faceted, and they increasingly find balance by going to dining extremes.

  • New Bar Stars The sport of cooking isn’t the only game being played in foodservice, as the same flavor-blending and ethical sensibilities behind the dinner plate are at bat in the glass and cup.

What’s happening in Foodservice in 2016? Don't miss this opportunity to stay one step ahead - download your free copy now!

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