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A beautifully designed guide to the most compelling and category changing food and drink trends. Shaped by in-depth conversations with more than 60 of Mintel’s global analysts and backed up with the latest consumer research, Mintel’s Food and Drink trends offer a comprehensive perspective on the momentum and forecast for food and drink in 2017 and the future.

FREE 22 PAGE REPORT Behind every trend is comprehensive market, competitive and consumer data, as well as in-depth analysis, that just might unlock your next big idea.


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In Tradition We Trust

Consumers seek comfort from modernised updated of age-old formulations, flavours and formats.

Power to the Plants

The preference for natural, simple and flexible diets will drive further expansion of vegetarian, vegan and other plant-focused formulations.

Waste Not

The focus of sustainability zeros in on eliminating food waste.

Time is of the Essence

The time investments required for products and meals will become as influential as nutrition or ingredient claims.

The Night Shift

Evening is tapped as a new occasion for functional food and drink formulations.

Balancing the Scales: Healthy for Everyone

Healthy food and drink are not “luxuries”.