What will flavors look like in 2 years, 3 years and beyond?

The world of flavours is extraordinarily rich; the challenge lies in transforming that richness into accessible, exciting products that inspire consumers. Brands must rethink how flavour delivers emotional value, trust and excitement.

Download Mintel’s The Future of Flavours 2026 report summary to understand how flavour trends will evolve in the next two years and what will matter over the next five years.  

In this report highlights, you will read:

Taste still comes first: 

  • 52% of US consumers say a product’s flavour is more important than a clean label 
  • 57% of Chinese consumers say it’s necessary to carefully understand a product’s formula and ingredients when purchasing healthier food or drink

Nostalgia and comfort drive flavour choices:

  • Nostalgia and comfort drive flavour choices 
  • 34% of French consumers say nostalgic flavours (eg family recipes or tastes from the past) make food or drink feel more indulgent

Clean-label expectations are reshaping flavour innovation; brands face growing pressure to:

  • Clean-label expectations are reshaping flavour innovation; brands face growing pressure to: 
  • Maintain flavour impact while reducing artificial ingredients 
  • Educate consumers on ingredient science, provenance and safety 

Download the free report summary to understand Mintel’s five-year predictions for flavour innovation and strategic guidance on what brands should do next.

If you’re a Mintel client, speak with your Mintel Account Manager to get a full report or request a demo.