Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where financial services marketing trends are headed next.
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In today’s world of mobile banking and FinTech, financial brands are challenged to reimagine the meaning of customer service.
BANKING IN SYNC
Advancements in technology and connectivity are making the banking experience a more seamless part of everyday activities.
As the digital payment landscape becomes increasingly fragmented, consumers will look for clarity and a centralized payment solution.
Advancements in secure biometric recognition will give marketers an opportunity to alleviate the widespread security concerns inhibiting digital or mobile payment adoption in 2017.
Mintel predicts financial institutions will seize the opportunity to engage the sizeable portion of the population on the brink of financial crisis.
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