Discover how emerging marketing trends are set to impact the Financial Services landscape over the next year, including:
Power to the People
Technology is making it easier and more straightforward to play the stock market, which is opening the doors for investors of all ages and income levels to build a portfolio.
Generation Z are the customers of the future, but they are also the children of customers today.
Watch Out for Me
Consumers are looking for a financial institution that they can trust, but there is a fine line between looking after your customers and spying on them.
Technology is changing the financial landscape, but not everything can be self-service.
Comfortability with and use of smartphones are growing at a record pace, and so is the new language of mobile including images and emojis.