pdf-preview-financial-services-marketing-trends-2017

Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where financial services marketing trends are headed next.

  • IS ANYBODY OUT THERE?
    In today’s world of mobile banking and FinTech, financial brands are challenged to reimagine the meaning of customer service.

  • BANKING IN SYNC
    Advancements in technology and connectivity are making the banking experience a more seamless part of everyday activities.

  • PAYMENTS CONFUSION
    As the digital payment landscape becomes increasingly fragmented, consumers will look for clarity and a centralized payment solution.

  • SELFIE SECURITY
    Advancements in secure biometric recognition will give marketers an opportunity to alleviate the widespread security concerns inhibiting digital or mobile payment adoption in 2017.

  • FINANCIALLY FRAGILE
    Mintel predicts financial institutions will seize the opportunity to engage the sizeable portion of the population on the brink of financial crisis.

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