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Latest Posts

pillows

Premiumization under the sheets

Americans typically have a budget-conscious approach when shopping for linens, citing price as the biggest purchase influencer. However, recent launches of bed linens that incorporate added features may encourage increased spend in the category.

The bed …(Read more)

valentines (1)

Wallets as well as hearts set to flutter this Valentine’s Day with sales of £470 million predicted in the UK

Whilst latest research from Mintel shows that this year Brits have a love/hate relationship with Valentine’s Day, retail predictions show that cupid’s arrow may just hit heartstrings in-store.

Nick Carroll, Retail Analyst at Mintel, gives his …(Read more)

Helen-Mirren-ial5g

Super Bowl 2016: The ads we’re talking about

The most noteworthy takeaway from the Super Bowl 50 commercials may be that the lack of truly memorable marketing messages indicates that TV ads are becoming less able to compete with digital advertising. Super Bowl …(Read more)

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