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Social and Lifestyle

Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

The video game industry has come a long way since the days of Pac-Man in the 1980s. According to new research from Mintel’s Attitudes Toward Gaming, Canada, February 2019 report, 65% of all Canadians play video games, with a remarkable 96% of young men aged 18-34 doing so – making it…
There’s strong potential for the sharing economy in China, according to the latest research from the world’s leading market intelligence agency Mintel. Today, just 30% of urban Chinese consumers* say that they only want to use brand-new products, highlighting the significant potential of buying second hand products…
Middle-aged Brits are increasingly taking up vaping, according to latest research from Mintel on smoking cessation and e-cigarettes, with the biggest rise coming from Brits aged 45-54, up from 13% in 2016 to 20% in 2018. Today’s middle-aged vapers join the likes of Leonardo DiCaprio, Richard Hammond,…
As the nation struggles through the dark January days, with vitamin D in short supply, latest research from Mintel reveals some good news for the “sunshine drug”, as it is crowned Britain’s favourite single vitamin supplement. According to Mintel, usage of Vitamin D has risen a glowing 7 percentage points…
As Americans look to start 2019 off on the right foot, it seems this year’s resolutions are more likely to see consumers hitting the gym than improving the quality of their diets. While consumers recognize the importance of a healthy diet, with 60% saying eating healthy food is important as…
It’s the time of year when the nation traditionally resolves to eat more healthily and do more exercise, but half of young Brits admit they simply can’t be bothered to lead a healthier lifestyle. According to new research from Mintel on healthy lifestyles, 49% of under-25s say…
Mintel has today (18 December) announced six key consumer trends impacting industries and markets in Asia Pacific, specifically the South and Southeast Asian and Australasian sub-regions, identifying how they will play out in the years to come. In 2019 and beyond, the region’s consumer…
Mintel Comperemedia has today (December 11, 2018) announced four trends set to reshape the US and Canadian insurance industries in 2019. Partners in Prevention Growth across the Internet of Things (IoT), wearables, and connected devices will collectively open doors for insurance carriers as they look to become proactive,…
Mintel has today (10 December 2018 ) announced six key consumer trends impacting industries and markets in China and North Asia, identifying how they will play out in the years to come. In 2019 and beyond, the region’s consumer landscape will evolve like never…
While the official Thanksgiving festivities are over, and many are reaching for leftover turkey sandwiches or battling the Black Friday crowds, the spirit of giving thanks has not wholly disappeared. With Giving Tuesday just around the corner, new research from Mintel reveals that a company’s charitable giving…
Backed by a strong economy, Indian consumers echo a positive economic sentiment when it comes to their personal financial outlook. Today (23rd November 2018), at Mintel’s Big Conversation Mumbai, latest research from Mintel, the world’s leading market intelligence agency, reveals that as many as 76% of Indian…
As the saying goes, “money can’t buy happiness,” and while the jury is still out on whether or not that’s true, the majority seem to agree that life isn’t about material items as 58% of Canadians value experiences more than things. New research from Mintel reveals that…