Nowadays, urban Chinese consumers are becoming more and more focused on their health and overall fitness even as lifestyles get busier. New research from global market intelligence agency Mintel reveals that three in four (76%) urban Chinese consumers have developed a habit of doing sport and fitness…
The digital age has brought about a wave of consumer distrust, and it seems that one of the major sources of brand trust in Australia lies in a consumer’s national identity. New research from market intelligence agency Mintel reveals that as many as seven in 10 (72%)…
It seems interest in rewarding, and even spoiling, pets may be encouraging higher spending on treats among American pet owners. New research from Mintel reveals that sales of pet treats have outpaced both dog and cat food…
While gender stereotypes continue to be challenged both inside the boardroom as well as in the home, it seems that in the classroom, pupils still follow the gender divide. Indeed, Mintel’s Lifestyles of Children and Teens UK 2017 Report reveals that while boys aged 7-15 in the…
The growing appeal of leading healthy lifestyles has made its way to consumers in Southeast Asia and it seems the cornerstone of maintaining this is by following a healthy diet and exercise regime. Indeed, new research from global market intelligence agency Mintel reveals that as many as…
They are supposed to be the golden years of life, but for many Brits the prospect of ageing is being overshadowed by fears regarding what their old age may look like. Mintel’s marketing to the over 55’s market report reveals that the fear of developing dementia is…
While China’s economy continues to grow at a moderate pace, consumers have become more selective spenders in 2017 as a result of increased pressures both at work and with their personal finances. New research from global market intelligence agency Mintel reveals that, today, urban Chinese consumers* are…
Although cheaper prices attract consumers in Thailand, it seems a product’s quality is the highest priority when making a purchase decision. According to new research from global market intelligence agency Mintel, as many as three in five (58%) metro Thai consumers* rate high quality as a key…
With 2017 marking Canada’s 150th anniversary, it seems that national pride is alive and well as new research from Mintel’s annual Canadian Lifestyles report reveals that three quarters (73 percent) of Canadians say they are proud to be living in Canada. Hand-in-hand with their…
With the technology boom providing more ways than ever for people to occupy their free time, across Australia, consumers are looking to go back to basics and spend more time with their loved ones. According to new research from global market intelligence agency Mintel, over half (51%)…
Fondly known as the land of opportunity, America’s fabric is a complicated weave of varying identities, aspirations and lifestyles and, despite rising income disparity, new Mintel research reveals that half (49 percent) of all Americans consider themselves “middle class.” Regardless…
While the outcome of Brexit may be uncertain, Mintel’s flagship British Lifestyles report reveals that consumers are braced for an expensive future ahead. Over four in five (83%) Brits are currently concerned about seeing price rises on goods and services, with 59% worried about the mounting cost…
