Night-time nappy changes and a lack of sleep are a part of parenting which every new mum dreads. But spare a thought for the nation’s dads as new research from Mintel reveals that they are enjoying…
As America grows increasingly diverse, Americans are becoming more accepting of a culture that reflects this, including parents. New research from Mintel reveals that seven in 10 parents are comfortable with their children being exposed to interracial…
Canadian Millennials are having an identity crisis, as new research from Mintel reveals that they do not see themselves as fitting in with the stereotypical labels given to their generation. Millennials age 18-34 overwhelmingly view themselves as being accepting/open minded (67 percent).
Whilst achieving a good work life balance is a goal for many Brits, new research from Mintel reveals that Britain’s workforce is turning to unhealthy food and drink habits to combat workplace stress. Eating comfort food is the number one thing working Brits have…
It seems that the rise of ‘Hunkvertising’ is causing men to avert their eyes away from advertising. Indeed, new research from market intelligence agency Mintel reveals that half (50%) of all men say they don’t pay much attention to advertising, whilst more…
The conveniences of modern life in the US may be getting in the way of 2016 New Year’s resolutions, as new research from Mintel reveals that 43 percent of Americans agree that living a modern lifestyle makes…
For some Americans the new year marks the start of a new diet, but according to the latest research from Mintel, many Americans aren’t so quick to jump on the latest fad bandwagon. Instead, they are adopting a sensible attitude towards…
The New Year has just dawned but whilst many may be starting a ‘New Year, New Me’ diet, it seems that Brits are actually in the minority if they view themselves as unhealthy. Today, new research from market intelligence agency Mintel reveals that just…
Pets are increasingly considered members of the family across Europe, but pet love seems to be particularly strong in Germany. New research from Mintel reveals that three-quarters (75%) of German pet owners say they treat their pet with as much care as they would a child. In…
Ethics have become increasingly important to a company’s reputation at a time when public opinion can go viral in an instant. New research from Mintel reveals that 56 percent of US consumers stop buying from companies they believe are unethical. What’s…
Looking ahead to 2016, Mintel Consumer Trends Consultants Stacy Glasgow and Jenny Zegler discuss the four key North America consumer trends set to impact the US and Canada markets, including implications for both consumers and brands…
Looking ahead to 2016, Mintel’s Senior Trends Consultant Richard Cope discusses the five key European consumer trends set to impact the market, including implications for both consumers and brands in the year ahead. On the Waterfront Shortages will make water an increasingly precious and politically charged…
