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Latest Press Releases

Mintel In The News

Baby products firm reaches moms with online onslaught

2010/07/28 | The Detroit News (AP)

To get a modern mother's attention, a company must look beyond old-fashioned, over-the-fence conversations. So when EcoSTORE USA wanted to promote its new baby products, it went straight to the...

Advertising - An Insurgent Campaign for a Shaving Gel

2010/07/27 | The New York Times

IN a video on the Web site for Edge shave gel, EdgeShaveZone.com, the comedian John Caparulo explains what irritates him about pickup basketball...