Mintel Comperemedia sees green marketing and business tactics being used to weather financial crisisSuccess in today’s economy definitely isn’t black and white. In fact, adding a bit of “green” can help financial services companies stay current, even as the market shakes and business plans stumble. Mintel Comperemedia, a service that tracks direct marketing and print advertising, observes more financial services companies going green in recent months. Because green marketing and eco-business tactics can save companies money and help them attract new customers, Mintel expert Susan Menke thinks this is a wise strategy.

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