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In an attempt to tackle Britain’s binge drinking habits, all alcoholic drinks will carry new health warnings and unit labelling by the end of the year. But new research from MINTEL shows that these labels will get only a lukewarm reception, with men in particular considering them a waste of time. Indeed, only two in five (40%) men think health warnings are a good idea, compared with half (49%) of women. Meanwhile, 36% of women believe that these labels will make them think about how much they drink, falling to just 30% amongst men.