We are constantly being encouraged to ‘read the labels’ on our food. But when it comes to what people actually want to see on their labels, latest research from MINTEL finds that recycling details are now giving nutritional and dietary information a run for their money.With 84% of all adults now looking for a packaging’s recycling credentials, Brits are just as interested in this as they are in the product’s fat content. What is more, recycling details are now actually considered more important than salt (80%), sugar (79%) and calorie content (70%).

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