It seems that Britain, by far and away Europe’s greatest snacking nation, is now curbing its crisp cravings.New research from MINTEL has found sales of crisps and savoury snacks taking a real tumble. This year, Britain is estimated to munch its way through 268 000 tonnes of crisps and snacks, a fall by as much as 12% since 2002, when volume sales peaked at around 306 000 tonnes. Not only are we eating less of these, we are also spending less on them. While total sales were valued at £2.4 billion in 2002, in the past two years alone, sales have fallen by as much as 6% to just over £2.2 billion.

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