Once the darling of the supermarket shelves, organic food is set to slip down the pecking order, as cash-strapped Brits hunt down cheaper alternatives. Latest research from MINTEL finds that the organic food and drink market is now worth £1.6 billion. But as a result of the current economic climate, as many as half (48%) of all organic shoppers will reduce or even give up buying organic food in the next year alone. After 5 years impressive growth, attitudes towards organic food are clearly changing and sales are set to slacken off. The value of the market increased an average of 16% a year between 2003 and 2008, but in the coming years sales are forecast to dramatically slow and growth is unlikely to hit previous levels any time soon. You might also be interested in: No related posts.