Kirsty Doolan
Kirsty Doolan is Editor of Mintel's Beauty & Personal Care platform. She edits content written by our global analysts to ensure the insights are interesting and relevant.

Once limited to lip balms and deodorants, stick formats have crossed into unexpected segments thanks to their travel-friendly size and fuss-free benefits. Using Mintel Global New Products Database (GNPD), we have selected 7 quirky beauty and personal care sticks designed to make life easier and application more fun.

The split-end smoother

Kristin Ess Anytime Anywhere Recovery Balm + Cap (USA) is an oil-based stick that’s formulated with coconut and castor oil. It claims to help repair split ends, while protecting hair from external stressors and colour fade.

The men’s sideburns tamer

Forment All Day Down Wax Stick (South Korea) is a men’s hair wax in a stick format that’s designed to tame sideburns, designed for consumers who are too lazy to do down styling. It works in 10 seconds and can be easily cleansed without leaving residues.

The hydrating fruity serum stick

MILK Makeup Watermelon Brightening Serum (USA) contains brightening Swiss garden cress sprout extract, hydrating watermelon fruit extract, vitamins A, C, and E to help fight free radicals, plus a skin-smoothing biomimetic peptide complex to improve elasticity.

The dead skin cell remover

Porenice Keratin Removing Stick in Mint (Japan) polishes away dead skin cells and removes keratin plugs from around the nose, leaving skin smooth and with less visible pores. It contains seven fruit peeling ingredients to soften skin and white clay to absorb excess sebum.

The shimmery highlighter

Fenty Beauty Match Stix Shimmer Skinstick (USA) is described as a weightless, cream-to-powder makeup stick designed to highlight, blush, and enhance the complexion. Rihanna’s Fenty line focuses on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types in universal shades.

The pre-shaving protection stick

House 99 Sharp Cut Shaving Stick (UK) is a soft, balmy shaving stick that allows precise application. Enriched with spirulina and quinoa extracts, it’s said to raise facial hair at the perfect angle to allow users to focus only on the areas that need shaving. It’s part of a men’s range launched by global star David Beckham.

The cooling balm for gym-goers

e.l.f. Active Workout Ready Hydration Stick (USA) is described as a soothing balm, infused with natural skin hydrants, like shea butter, aloe and grape seed oil, for an instant boost of cooling hydration. According to the manufacturer, the breathable formula is sweat-resistant, non-comedogenic and keeps up with the active beauty lover.