According to MINTEL’s GNPD (Global New Products Database) there were a massive 20,786 new colour cosmetic products launched world-wide in 2004 alone. This is an impressive 25% increase on 2003 figures and is the equivalent of almost 60 new make-up items a day! Last year, the lip colour cosmetics sector saw the greatest number of product launches, with around 8,500 new introductions entering the global market. This means that during 2004 make-up-loving women the world over could plump for a brand new lip product almost every hour of every day.Furthermore, in the first half of this year there were over 8,000 new product launches around the world across all colour cosmetic sectors. Launch activity in the first quarter of 2005 was particularly strong, with body, eye and facial colour cosmetics all expected to introduce a record number of new products by the end of the year.

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