New launches focus on environment, animal safety and human rightsBeauty is no longer just skin deep. Latest research from Mintel Global New Products Database (GNPD) Cosmetic Research shows that over 2800 ethical cosmetic and skincare products were launched in the US last year. And in just the first five months of 2008, more than 1800 new ethical beauty products have appeared on retail store shelves. “Beauty manufacturers have tapped into natural and ethical claims as a way to differentiate their products,” comments Nica Lewis, Senior Analyst at Mintel. “With ‘green living’ a hot issue for many Americans, companies have begun to highlight their use of natural ingredients and environmentally friendly packaging.”

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