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Flower power continues to grow, as Brits increasingly see complementary medicines as their treatment of choice, when it comes to healthcare. Recent research by MINTEL shows that, as a nation, we will cough up £191 million on complementary medicines this year alone, a 32% increase in sales since 2002. What is more, MINTEL predicts that sales will break the £250 million barrier by 2011. Today, almost half (49%) of British women and almost three in ten (28%) men have used complementary medication and would use it again. A further 27% of adults have not yet used these products but would consider doing so in the future.