Available 24 hours a day, Mintel's global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

2007 proves to be a record year for global anti-bacterial launchesHeightened levels of ‘germphobia’ have given rise to a huge influx of new products developed to sanitize home, work and public places.According to the MINTEL Global New Products Database (GNPD), new introductions of ‘anti-bacterial’ non-food products increased from fewer than 200 worldwide in 2003 to some 1,610 in 2006 – an impressive 713% growth. Already this year, we have seen over 1,650 anti-bacterial products launch globally, as manufacturers continue to play on consumer fears about germs.