Lights, camera, action….latest research from MINTEL finds the pull of Hollywood gripping the nation, with volume sales of video cameras growing by a massive 80% in the last five years alone. Back in 2000, just over a half a million (540,000) video cameras were sold but by 2005 annual sales had risen to almost a million (960,000).Overall, around a quarter (24%) of adults owned a video camera by the end of last year, with 5% having bought one in the previous 12 months. But it is Mums and Dads, with a baby under the age of one who are the most likely to be making a home video, with almost half (48%) owning a video camera. What is more, as many as one in five (19%) bought one in the last 12 months – invariably for the arrival of their new child.

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