Latest research from Mintel finds British mums keeping a close eye on their children’s leisure time. While mums carefully limit the amount of time their children spend playing computer games or watching television, it seems that Britain’s men are taking more of a ‘hands off’ approach, when it comes to entertaining their kids. ” Although more women are now in full-time employment, there still remain key differences between the sexes in relation to attitudes towards children’s toys and games, influenced to a degree by the amount of time spent at home with children. Women are generally more proactive in ensuring that their children engage in a range of educational and other activities, while men are more likely to take less interest in the leisure activities of their children. By contrast, men are more likely to indulge a child’s passion for the latest high-tech games ” comments Katy Mclaughlin, Senior Retail Analyst.

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