Launches swing up by 17% as ethical and “food minus”products become big consumer hits According to the Mintel Global New Products Database (GNPD) 2006 saw a record-breaking number of new products flooding supermarket shelves. Indeed, close to 182,000 new products were introduced globally last year alone, giving a helping hand to those of us who shop on automatic pilot, picking up the same old groceries week in week out. Key booming areas for 2006 focused on mind, body, and general good health, so experimenting a little may not only spice up your life but improve your well-being too! Almost 105,000 food and drink products were launched last year alone – around 300 for every day of the year, so now there can be no more excuses for a lack of inspiration at meal times! Coupled with more than 77,000 new non-food products hitting the market last year, launches overall experienced a 17% increase on 2005 figures. This is more than double the growth rate (8%) in fmcg launches seen between 2004 and 2005.

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