The world is evolving and consumers are changing. This is why we’ve created The Fifty: a beautiful ebook and magazine which lifts the lid on fifty fascinating markets where gains abound. Within the study we have uncovered a wealth of opportunities. Here are just 20 examples of what The Fifty can help you discover… 

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1. Why the health credentials of one type of meat are encouraging more consumption from UK consumers than ever before

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2. Which sectors can gain from US consumer gravitation towards food and drink with nutritional benefits

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3. The key untapped demographic in the the Chinese male grooming market

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4. Why the predicted growth of the 35-44 age group bodes well for the Canadian fast casual restaurant segment

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5. Which area of the Brazilian dairy market can further benefit from its healthy image

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6. Which household care category holds significant opportunity as UK consumer demand grows for sector sales

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7. Which US demographic is supporting the domestic travel industry, bringing stability to the country’s airline market

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8. The most dynamic segment in the Chinese drinks market and why it is poised for further growth

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9. Which retail concept is encouraging consumers to explore their “inner foodie” in Canada

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10. Which element of the bodycare market can help boost new product innovation in Brazil

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11. Why greater British openness to less conventional ceremonies is creating market opportunities in the funeral sector

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12. Which type of retail concept is set for growth as a result of changes in US consumer eating habits

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13. How brands can tap into the growing trend towards craft beer in China

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14. Why the ageing Canadian population may be key for sustained growth in the wine market

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15. How brands can benefit from Brazilian consumers trading up in their wine consumption

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16. Which segment of the UK cider market is gaining more buy in from consumers in 2015

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17. What innovation is causing a resurgence of American interest in the television market

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18. Which Chinese demographic is keen to see more new products targeting their age group

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19. What consumer travel priorities and budgetary considerations could boost the domestic travel market in Canada

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20. How changes in the Brazilian household sector are creating new opportunities for growth

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Consumer research is about people. What they see, what they do, what they buy. What they eat, what they drink. What they think, what they choose and aspire to.

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