S05 Ep132
How is consumers' perception of value changing in 2024?

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what ‘quality’ means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel’s 2024 Global Consumer Trend, ‘More than Money’.

Download Mintel’s 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia.
Meet the Guests
Diana Kelter
Associate Director, Mintel Trends, North America
Pamela Marsh
Ph.D., Managing Director, Primary Research, Omnicom Media Group.
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

Related articles
March 20, 2024
In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in…
March 6, 2024
The 2024 Budget: the changes that count for consumers Despite the pressure from his own party to deliver an election-winning budget, full of tax cuts and eye-catching spending promises, Jeremy…
February 16, 2024
The UK slipped into a technical recession in the final quarter of 2023 according to new data from the Office of National Statistics (ONS). The fall in economic output was…
Featured Downloads