S05 Ep132

How is consumers' perception of value changing in 2024?

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what ‘quality’ means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel’s 2024 Global Consumer Trend, ‘More than Money’.

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Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia.
Meet the Guests
Diana Kelter
Associate Director, Mintel Trends, North America
Pamela Marsh
Ph.D., Managing Director, Primary Research, Omnicom Media Group.

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • 2024 Global Consumer Trends
    2024 Global Consumer Trends
    Understand what’s new and next in global consumer behaviour and the impact on marketing and innovation....
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    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
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