S05 Ep132
How is consumers' perception of value changing in 2024?

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what ‘quality’ means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel’s 2024 Global Consumer Trend, ‘More than Money’.

Download Mintel’s 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia.
Meet the Guests
Diana Kelter
Associate Director, Mintel Trends, North America
Pamela Marsh
Ph.D., Managing Director, Primary Research, Omnicom Media Group.
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • 2024 Global Consumer Trends
    2024 Global Consumer Trends
    Understand what’s new and next in global consumer behaviour and the impact on marketing and innovation....
    View our reports store
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Impact of Weight Loss Drugs on Consumer Facing Industries Impact of Weight Loss Drugs on Consumer Facing Industries
What a Trump presidency means for CPG brands What a Trump presidency means for CPG brands
US Election: American values and consumer sentiment US Election: American values and consumer sentiment
Autumn 2024 Budget: Economic Outlook and Consumer Prospects Autumn 2024 Budget: Economic Outlook and Consumer Prospects
The Silver Economy: Understanding the 55+ consumer The Silver Economy: Understanding the 55+ consumer
Global Outlook on Sustainability 2024: Bridging the value-action gap Global Outlook on Sustainability 2024: Bridging the value-action gap
Subscribe to Mintel Spotlight
Related articles
Impact of Weight Loss Drugs on Consumer Facing Industries
January 23, 2025
Consumer Research
Article
Impact of Weight Loss Drugs on Consumer Facing Industries
At Mintel, our Consultants work with clients to predict how micro and macro consumer trends could affect their innovation and marketing strategies in the future – not…
Read more
What a Trump presidency means for CPG brands
November 21, 2024
Consumer Research
Article
What a Trump presidency means for CPG brands
The outcome of the 2024 US Presidential election could have far-reaching implications for businesses across various sectors, and consumer packaged goods (CPG) brands are no exception. With changes in policy,…
Read more
US Election: American values and consumer sentiment
November 6, 2024
Consumer Research
Podcast
US Election: American values and consumer sentiment
Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election. Browse Mintel’s Cultural and Identity research and buy a report …
Listen now

Download the Latest Market Intelligence

Subscribe

Podcast

Downloads

Events