S05 Ep132

How is consumers' perception of value changing in 2024?

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what ‘quality’ means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel’s 2024 Global Consumer Trend, ‘More than Money’.

Download Mintel’s 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia.
Meet the Guests
Diana Kelter
Associate Director, Mintel Trends, North America
Pamela Marsh
Ph.D., Managing Director, Primary Research, Omnicom Media Group.

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • 2024 Global Consumer Trends
    2024 Global Consumer Trends
    Understand what’s new and next in global consumer behaviour and the impact on marketing and innovation....
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  • Mintel 2027 Global Predictions
    2027 Global Predictions
    Discover the predictions set to shape 2027. Download now to uncover the shifts set to reshape consumer behaviour and what they mean for your market for the years ahead....
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