Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what ‘quality’ means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel’s 2024 Global Consumer Trend, ‘More than Money’.