S05 Ep132
How is consumers' perception of value changing in 2024?

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what ‘quality’ means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel’s 2024 Global Consumer Trend, ‘More than Money’.

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Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia.
Meet the Guests
Diana Kelter
Associate Director, Mintel Trends, North America
Pamela Marsh
Ph.D., Managing Director, Primary Research, Omnicom Media Group.
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