5 minutes read

Germany is regarded as one of the world’s leading markets when it comes to food and drink innovation and as such there have been many exciting new product launches in 2015.

Here, Katya Witham and Julia Büch, Senior Food and Drink Analysts, identify 10 of the most innovative new food and beverage products launched in Germany last year and share their thoughts on what makes them so interesting…

[preserve]

[/preserve]

Katya Witham is Senior Food and Drink Analyst at Mintel with a dedicated field of focus on Germany. Katya draws on her comprehensive knowledge of the market to identify and explore the major trends across various FMCG categories, providing the insights needed to successfully navigate the German market. She brings over seven years of expertise in market research and the grocery industry, hands-on experience from her previous role in the strategic development of private label at METRO Group.

Julia Buech is a Food and Drink Analyst at Mintel. She specialises in delivering insights on issues affecting the German food and drink market, providing analysis across a range of food and drink categories. Previously Trend & Innovation Consultant at Mintel, Julia was responsible for providing tailored product innovation analysis and client support primarily to Mintel’s German speaking clients.

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Mintel Spotlight
Related articles
October 9, 2025
Learn the three Food & Drink Predictions that will define the next era of the F&D industry. Insights to empower you to anticipate change, inspire action and lead the industry…
September 1, 2025
For leaders in the CPG sector, a big question in health today is this: why is the nation getting less and less healthy, despite knowing more about diet and lifestyle…
August 28, 2025
Discover the 10 battlegrounds shaping the future of dinner in the U.S., from children’s meals to gourmet homemade.

Free market intelligence downloads