Germany is regarded as one of the world’s leading markets when it comes to food and drink innovation and as such there have been many exciting new product launches in 2015.

Here, Katya Witham and Julia Büch, Senior Food and Drink Analysts, identify 10 of the most innovative new food and beverage products launched in Germany last year and share their thoughts on what makes them so interesting…

Katya Witham is Senior Food and Drink Analyst at Mintel with a dedicated field of focus on Germany. Katya draws on her comprehensive knowledge of the market to identify and explore the major trends across various FMCG categories, providing the insights needed to successfully navigate the German market. She brings over seven years of expertise in market research and the grocery industry, hands-on experience from her previous role in the strategic development of private label at METRO Group.

Julia Buech is a Food and Drink Analyst at Mintel. She specialises in delivering insights on issues affecting the German food and drink market, providing analysis across a range of food and drink categories. Previously Trend & Innovation Consultant at Mintel, Julia was responsible for providing tailored product innovation analysis and client support primarily to Mintel’s German speaking clients.

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