Mintel Group Ltd has announced today (10th October) to enable comprehensive research capabilities into the Chinese consumer market. The acquisition enhances Mintel’s successful report model to capitalise on the considerable economic growth in China and opportunities wherein for Mintel’s clients worldwide.

The acquisition of Access Asia enables Mintel to build on their extensive market and trend intelligence coverage and global retail expertise to include the Chinese consumer landscape. As a result, Mintel’s research capabilities in China will now incorporate unrivalled expertise into China’s food and non-food consumer products markets, retail and service industries.

Peter Haigh, CEO Mintel, said:

“Our acquisition of Access Asia is key to Mintel’s development in China – a core market for us. This represents an important step for Mintel as we move deeper into the fastest moving economy in the world and allows us to build for the future, extending our global footprint. It is hugely exciting for us to offer further expertise to our clients in this strategic market. “

” Access Asia’s aim of providing unrivalled quality of research and depth of analysis with prompt and responsive service is an exact match with the aims of Mintel. The process involved us sourcing worldwide experts to find a company and analyst team who really understood the Chinese market. With over 20 years of experience in the Chinese marketplace, Matthew and Paul exceeded our expectations of the depth of knowledge which Mintel will now be able to offer clients into this exciting market. “Peter continues.

Matthew Crabbe, Director of Access Asia, said:

“We see Mintel’s acquisition of Access Asia as being the best way to bring the resources needed to scale-up our China research and reporting to cover more sectors, more frequently and in more depth, whilst maintaining Access Asia’s reputation for thorough scrutiny and independence of opinion. Access Asia’s mission to be the best market intelligence provider for the China market matches closely with Mintel’s business ethos, and we are confident that the result will a more enhanced service for our customers. “

Access Asia (established in 1997 and based in the UK, Malaysia and China) is an independent provider of market intelligence for companies and institutions seeking reliable information upon which to establish or develop their presence in Greater China and Southeast Asia. Access Asia reports provide detailed marketing data on over 50 markets in China, and over 300 sectors.

The acquisition is effective immediately with Mintel’s clients able to purchase Access Asia’s full portfolio via Mintel’s store .

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