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Mintel, the world’s leading market intelligence agency, and Wabel, the leading sourcing platform matching FMCG purchasing groups with qualified suppliers, have today announced they are joining forces to form a new global partnership.

Under the agreement, Mintel becomes the official Trend and Innovation Partner for Wabel, showcasing the latest consumer research, market trends and product innovations in the global consumer goods market. The partnership will help brands make more informed decisions in an increasingly competitive FMCG market in which consumers are ever more demanding.

Mintel’s senior analysts will also present their latest insights at Wabel conferences and workshops, with delegates able to benefit from individual briefings from Mintel experts. Edward Bergen, Global Food & Drink Analyst at Mintel, will be speaking at Wabel’s Frozen Summit on 26th March and the Chilled & Dairy Summit on 28th March – both events are taking place in Paris, France.

Grant Westbrook, Senior Vice-President, Global Director of Marketing at Mintel, said:

“Wabel’s reputation for producing exceptional and inspirational events fits perfectly with our focus on excellence. Our analysts are looking forward to delivering exclusive content based on Mintel’s latest research at Wabel’s global events. We’re excited about the new, long-term partnership, and actively helping Wabel increase closer collaboration between retailers and manufacturers. We believe that the collective power of both organisations’ expertise will bring big benefits to the consumer goods industry.”

Aurelien van Berten, Chief Operating Officer at Wabel, said:

“Mintel’s research is widely recognised as best in the business. Their expert analysts are second to none and will be hugely welcomed by our ever growing membership around the world. At Wabel our mantra is ‘only great matches’, and this partnership is certainly that – a great match.”