From all-day face masks to hijab-friendly haircare, Southeast Asia’s beauty and personal care landscape is evolving into one of the world’s most innovative markets. On top of that, the region is now recognised as an opportunity hotspot for beauty and personal care brands looking to expand their global footprint.

Below, we take a look at 10 of the most innovative home-grown beauty products from Southeast Asia, as well as those from brands that are making waves in the East.

Download Mintel’s latest thought piece, Asia Pacific: The Beauty Landscape, and discover the key trends set to impact Asia Pacific’s beauty and personal care market, including implications for consumers, brands, retailers and manufacturers.

Sharon is Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel. Sharon is based in Singapore making her well placed to provide insights and analysis of the beauty and personal care categories to Mintel’s key beauty clients around the region. She has 9 years’ experience in the FMCG industry helping clients to develop their beauty businesses across Asia Pacific. She has accumulated an in-depth understanding of the beauty industry in key Asian markets.

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