Mintel in the Media is a review of the past week, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights from the past week include: US New York Times Peet’s Introduces a Fresh Take on Cold Coffee The product, which Peet’s introduced as a defensive play as it saw business migrating to competitors who had strong blended ice drinks, never performed particularly well. Cold coffee drinks, though, are gaining market share, according to research in 2013 by Mintel. The research firm found that cold coffee drinks accounted for 24 percent of all coffee sold in United States restaurants and coffee shops that year, compared with 19 percent in 2009. Washington Post The soda industry is discovering what the future of Diet Coke looks like (and it isn’t pretty) “We are seeing a fundamental shift in consumer habits and behaviors,” PepsiCo Inc. Chairman Indra Nooyi told investors in 2013. Two years later, that shift has only deepened, furthering the need for the industry to reinvent itself. Soda, once marketed as an everyday staple, is now seen as an occasional treat, especially among younger demographics. More than a third of consumers aged 18 to 36 years old consider the drink a treat, according to market research firm Mintel. And that puts soda’s diet counterparts, who are decidedly not indulgent, in an odd place. If people are going to treat themselves to a soda every once in a while, why opt for anything other than the original? Chicago Tribune Freshii hoping frozen kefir will be hot this summer Among U.S. households with children, kefir is bought at lower rates than yogurt and yogurt drinks, according to a Mintel survey fielded in June 2014. In that survey, 58 percent said they bought spoonable regular or light yogurt, 30 percent bought yogurt drinks or smoothies, and only 17 percent bought kefir. Wall Street Journal Kraft, Heinz Brands Need Some Catching Up Kraft and Heinz face the same tough competition from small-but-fast-growing natural and organic brands, and both have scaled back production in recent years to address slowing demand. Some analysts questioned the wisdom of a company struggling with waning consumer interest in its food buying a similar company with similar problems. “For all our talk of healthy and less-processed food, none of them really speak to those trends, so I’m really interested to see how 3G is going to respond to that,” said Billy Roberts, an analyst at market-research firm Mintel. MSN Kraft to Merge with Heinz in Deal Backed by 3G Capital, Buffett The deal creates a stable of household names — everything from Heinz ketchup to Jell-O — with revenue of about $28 billion. It also could presage more consolidation in the U.S. food industry, which is struggling to reignite growth. Buffett and 3G, the private-equity firm founded by Brazilian billionaire Jorge Paulo Lemann, previously teamed up to buy Heinz in 2013 and they cut costs, a strategy they aim to repeat with Kraft. “3G has squeezed a lot out of Heinz and now they will do the same job at Kraft,” David Turner, an analyst at research firm Mintel, said in an interview. “When Buffett invests in a sector, it gives a sign that the sector is ripe for acquisitions. This will flag up other opportunities.” Advertising Age Dollar Shave Club Takes Crack at Hair Care With Boogie’s Styling Mintel pegged the men’s hair-care market at $545 million last year, up 5.4%, which was strong in a U.S. beauty market that’s been sluggish. That men’s care total is well above the $367 million Mintel pegged the flushable wipes business at in 2013. While a spate of articles has documented the havoc that flushing wipes is wreaking on municipal sewer systems, Mr. Dubin said that hasn’t affected the One Wipe Charlies business yet. Huffington Post McDonald’s Plans Artisan Grilled Chicken According to Chicago researcher Mintel, the incidence of “artisan” to define a dish on foodservice menus grew 74% between Q4 2011 and Q4 2014. In other words, almost everything now is artisan, just as every cocktail now is “hand crafted.” Specifically with sandwiches, Mintel says incidence on menus of “artisan” has increased 33% over the past four years. Pizza and flatbread are the foods most likely to be described as “artisan,” but there’s no reason a chicken sandwich can’t join the fun. Baking & Snack Health, market headwinds melt U.S. chocolate sales Sales of chocolate confectionery in the United States surged 24% between 2009 and 2014 to $21 billion and are expected to reach $25 billion in 2019, but the pace of growth slowed in the past year, according to research from Mintel. CSP.com The Bittersweet Numbers on the U.S. Chocolate Market “The challenges facing the global market in 2014 have been related in part to supply, as the price of cocoa increased 9% in the first 10 months of the year, driven up by a number of factors including increased demand, climate change and crop disease,” said Marcia Mogelonsky, director of insight for Mintel Food & Drink. Store Brands A little innovation needed in the juice aisle Smoothies have been successful, for example, by being positioned as nutrient-rich, anytime snacks. Although they make up only 5 percent of the overall category, smoothies saw their dollar sales grow by 35 percent between 2012 and 2014, according to Mintel. – See more at: http://www.storebrands.info/little-innovation-needed-juice-aisle#sthash.kCNXLtMH.dpuf MarketWatch The breakfast wars: How McDonald’s plans to compete with the Waffle Taco All-day breakfast makes sense for fast-food joints. Sales of breakfast meat and eggs — the key ingredients in Taco Bell’s Waffle Taco and McDonald’s egg-and-bacon McMuffins — rose 300% from 2010 to 2013, more than any other breakfast item, according to research group Mintel’s analysis of Labor Statistics data. Breakfast menus are the only growth area on fast-food and casual dining menus, says Julia Gallo-Torres, U.S. food service category manager at research firm Mintel. Breakfast sales rose over 5% to $27.4 billion in 2013 at quick-service and fast-casual restaurants, Mintel found. “These restaurants are all right on target,” Gallo-Torres says. Drug Store News Mintel: Industry responding to demands of seasonality trend Highlighting a gap in the market, Mintel’s consumer research reveals the strong global consumer demand for skin care launches that tap into changing seasons. Some four-out-of-five (80%) German consumers claim their facial skin needs change throughout the year and almost half (48%) of Chinese female facial skincare users choose products from different brands in different seasons. Happi Tis the Season for Beauty There is an appointed time for everything. And there is a time for every event under heaven…yup, to everything there is a season—even cosmetics. Mintel goes so far as to call seasonality a key beauty trend. According to Mintel Beauty & Personal Care (BPC), seasons are now defining beauty regimens around the world. Rather than simply using the change of seasons as a reason to introduce color stories or scents, beauty manufacturers are increasingly introducing innovative products that offer defense against the cosmetic and emotional effects of specific weather conditions. – See more at: http://www.happi.com/contents/view_breaking-news/2015-03-30/tis-the-season-for-beauty/#sthash.5m8hFVCi.dpuf Retail Touchpoints Cultivating Loyalty In The Digital Age According to a study by Mintel, when looking at what makes a loyalty program appealing to customers, 55% prioritized ease of reward redemption, 51% noted ease of earning points and 22% wanted ease of enrollment. Notice a trend here? To get customers engaged with your loyalty program, you need to keep it simple — at least to start. Loyal customers don’t evolve over night. Food Navigator Rising health trend in Brazil creates opportunity for supplements, healthy foods, analyst says The demand for health food and dietary supplements in Brazil is being driven by consumer trends in the country, according to recent market research presented by Mintel. Almost a third of Brazilians who consume healthy products would like to see a wider range of offerings in supermarkets, the research showed. Associated Press Increased credit card use reflects confidence, flat wages Credit cards are becoming easier to obtain. Credit card issuers sent 4.2 billion direct mail offers to consumers last year, up 31 percent from 2012, when they sent 3.2 billion, according to research firm Mintel. Crain’s Chicago Business Is Mondelez the next takeover target? Just as likely, analysts say, it and other packaged-foods companies could become the next takeout candidates. “When Buffett invests in a sector, it gives a sign that the sector is ripe for acquisitions,” says David Turner, an analyst at researcher Mintel. “This will flag up other opportunities.” Advertising Age Millennial Dads Are Real, and So Is Their Spending Power Millennial dads are more likely than older dads to claim primary or shared responsibility for everyday parenting tasks. According to Mintel, 80% of millennial dads claim primary or shared grocery shopping responsibility. For millennial dads, being a devoted father is a badge of honor, a status symbol. In fact, according to Mintel, nearly half (49%) of millennial dads are mainly responsible for planning play dates and other activities with their kids outside the home, as opposed to 23% of dads over the age of 35. QSR Magazine Taco Bell Is At It Again Taco Bell’s firm commitment to its base is a big reason for its success, says Julia Gallo-Torres, senior food service analyst in Chicago for market research firm Mintel. “You know who they are targeting, and it’s Millennials,” she says. “These consumers like the experience of dining out but they don’t like to sacrifice flavor or price.” The cost factor is important, especially with younger members of this age group. Millennials are more diverse than earlier generations and are interested in ethnic foods, which helps even the mainstream Taco Bell items, she adds. And while Millennials are more attuned to healthier dining options, Taco Bell’s indulgence doesn’t turn them off. “Taco Bell’s not afraid to take chances, and it features new, exciting, novelty items on a regular basis,” Gallo-Torres says. “No one is pretending the food is healthy or good for you, but it tastes good and it is different. It always will surprise its base.” Food Navigator On its own, fiber lacks sex appeal; add protein and it’s bang on trend… The recommended daily fiber intake is 25-30g, but most Americans get only about half that amount, according to the Dietary Guidelines Advisory Committee, which notes that aside from gut health benefits, fiber may also “play a role in preventing coronary heart disease, colorectal and other cancers, type 2 diabetes, and obesity”. Crain’s Chicago Business Why Kraft’s HQ staff should be worried “3G has squeezed a lot out of Heinz, and now they will do the same job at Kraft,” said David Turner, an analyst at researcher Mintel. 3G executives said yesterday that it’s too early to say whether they plan any layoffs, but if history is a guide, the combined company’s employees should be girding for cuts. Crain’s Chicago Business Look for job cuts in Kraft-Heinz merger The merger was good news for investors: Kraft shares soared 40 percent, or $24.80, to $86.12 per share in midday trading. It may not work out as well for Kraft’s employees. When 3G and Berkshire teamed up to buy Heinz in 2013 for $28.8 billion, including the assumption of debt, they started cutting costs, a strategy they aim to repeat with Kraft. “3G has squeezed a lot out of Heinz, and now they will do the same job at Kraft,” said David Turner, an analyst at researcher Mintel. “When Buffett invests in a sector, it gives a sign that the sector is ripe for acquisitions. This will flag up other opportunities.” Brandchannel Warren Buffett: Heinz and Kraft $45 Billion Merger Is “My Kind of Transaction “By bringing together these two iconic companies through this transaction, we are creating a strong platform for both US and international growth, said Heinz chairman and 3G managing partner Alex Behring. Behring will be chairman of Kraft Heinz, and Bernardo Hees, the chief executive of Heinz, will be the CEO of the combined company. “3G has squeezed a lot out of Heinz and now they will do the same job at Kraft,” David Turner, an analyst at research firm Mintel, told Bloomberg. “When Buffett invests in a sector, it gives a sign that the sector is ripe for acquisitions. This will flag up other opportunities.” Package Design Innovative Recipes Can Revolutionize the Juice Aisle This growing competition from other drinks along with health concerns about sugar and calorie counts have contributed to an inflation-adjusted 9 percent drop-off in U.S. juice sector sales as a whole, according to market watcher Mintel, in a comprehensive November 2014 report on the U.S. juice market. This slide will almost certainly continue without innovation that moves packaged juice beyond the breakfast table and positions it as a portable, healthful snack that satisfies at any time of day. Canada National Post Bank of Montreal tests new smaller branches without physical tellers A report from Mintel, a global market research company, revealed this month that having a branch location nearby was the second most important factor for customers when deciding whether to stay with their bank or switch. Low-cost banking was the most important factor in that decision. “Although many strategists have postulated the death of physical branches in the online era, branches continue to thrive,” said Sanjay Sharma, senior financial services analyst at Mintel. “Human connection is still extremely important in the world of consumer banking.” The Star U.S. thirst for diet soft drinks running dry — perhaps for good “We are seeing a fundamental shift in consumer habits and behaviors,” PepsiCo Inc. Chairman Indra Nooyi told investors in 2013. Two years later, that shift has only deepened, furthering the need for the industry to reinvent itself. Soda, once marketed as an everyday staple, is now seen as an occasional treat, especially among younger demographics. More than a third of consumers aged 18 to 36 years old consider the drink a treat, according to market research firm Mintel. And that puts soda’s diet counterparts, who are decidedly not indulgent, in an odd place. If people are going to treat themselves to a soda every once in a while, why opt for anything other than the original? Vancouver Sun Bank of Montreal tests new smaller branches without physical tellers A report from Mintel, a global market research company, revealed this month that having a branch location nearby was the second most important factor for customers when deciding whether to stay with their bank or switch. Low-cost banking was the most important factor in that decision. “Although many strategists have postulated the death of physical branches in the online era, branches continue to thrive,” said Sanjay Sharma, senior financial services analyst at Mintel. “Human connection is still extremely important in the world of consumer banking.” Record Gazette Small-batch cooking trend moves from human tables to pets’ plates Nearly 75 percent of consumers say they made a specialty food purchase last year, according to Mintel Group Ltd., a market research firm. Le Lizard Mintel Beauty and Personal Care Announces Seasonality as a Key Beauty Trend Mintel Beauty & Personal Care (BPC) has announced Seasonality as a key beauty trend. While the calendar often shifts diets towards seasonal produce, Mintel research has found that the seasons too are now defining beauty regimens around the world. UK The Guardian Can you ever have ‘healthy’ fried chicken? London has more than 8,000 fried chicken shops. According to the market researchers Mintel, young people are the heaviest (I use the term advisedly) users of these restaurants in the UK. The Times Men are more likely to provide the care for elderly relatives Nearly three quarters of fathers said that they helped to “maintain the well-being” of a parent or a parent-in-law compared with two thirds of mothers, according to Mintel, the market research company. Financial Times Propercorn: founders’ hunch about a healthy munch About 17 per cent of people in the UK view flavoured popcorn as unhealthy, compared with 31 per cent for crisps, according to Mintel. Financial Times Everyone wants a taste of booming UK coffee market That choice has encouraged Starbucks to focus on “dessert drinks” to differentiate themselves from the wide availability of good coffee on the market, according to Mintel, the market research company. The Guardian Heinz and Kraft merge after struggle to sell old favorites to ‘trendy Californians David Turner, global food and drink analyst at market research firm Mintel, said the whole of the global food industry remains decades behind consumer desire for healthier, fresher food. Daily Mail Are your ready prepared fruit & veg as healthy as you think? Tests show far lower levels of vitamin C than unprepared produce According to a Mintel survey, every week one in five adults purchases ready-to-eat fruit portions. A similar number buy ready-to-cook vegetables, such as sliced carrots, chopped onions and pre-prepared stir-fry packs. That number doubles when it comes to bagged or prepared salads. The Guardian Trouble brewing: how craft beer fomented a battle for the soul of booze The latest figures from market researchers Mintel show that one in five British adults have drunk craft beer in the last six months. The Sunday Times The world has a big fat problem – and, at last, a sweet solution “Through improved extraction methods and new production processes… stevia’s taste is improving all the time,” said Mintel in a report published last autumn. It’s use “has grown in spite of the barriers,” it added. The Telegraph How to get the best shaving products delivered straight to your front door So much so that, according to research by Mintel, 75 per cent of men now buy their own grooming gear. Marketing Week Are the days of full-sugar cola numbered? Jenny Zegler, global food and drink analyst for Mintel, agreed. “Carbonated soft drink sales are in decline, but they are not due to disappear in the UK or elsewhere any time soon,” she said. “Instead, the declines are reflective of consumers’ recognition that moderation is the key to health in many cases.” BBC News Magazine Monitor Who, What, Why: Why doesn’t McDonald’s sell all-day breakfasts? Fast food depends on speedy assembly, says Kiti Soininen of market research company Mintel. “A wider range of products adds to complexity, which can in turn hamper speed and accuracy.” Retail Gazette Tidal fail? According to a report issued by market research firm Mintel, Spotify is the current music streaming favourite, accounting for 87% of music streaming subscriptions in 2013, making it an attractive advertising destination for retailers. Retail Gazette Mondelēz brings first ‘Made in Morocco’ Oreo biscuits to market As David Turner, an analyst at Mintel, put it “When Buffett invests in a sector, it gives a sign that the sector is ripe for acquisitions”, so Irene Rosenfeld, CEO of Mondelēz, is doing whatever she can to make sure the food and beverage giant isn’t next. The Grocer 10 things you need to know about… soft drinks With the help of Mintel, we’ve scoured the shelves of the world’s supermarkets to find the most innovative and unusual soft drink launches. Here’s what we found… Drapers Pick-up lines More than a third (35%) of UK consumers used click-and-collect services in 2014 and 64% say they shop online more now because of the increases in such services, figures from market research firm Mintel’s Consumer Trends 2015 report show. BakeryAndSnacks.com Supermarket shake-ups to hit packaged bread hard? Chris Brockman, food and drink manager at Mintel, said Tesco’s decision last week to delist Allied Bakery Foof’s (ABF) Kingsmill bread from supermarket shelves could be the tip of the iceberg if prepackaged loaved continue to fall out of favour. Cosmetics Business News Global Sun Care Market Shines On Although mature markets such as the UK, France and Italy saw declines in sun care, according to Mintel, emerging markets in Asia Pacific and Latin America experienced soaring. Food and Drink Technology Own label healthy foods at five-year high New research from Mintel revealing that the share of own label food products launched carrying a better for you claim reached a five-year high in 2014. Food Navigator Frugal innovation: Downsizing from exotic superfoods… to lentils In today’s context of heavily processed food, much of their appeal comes from the fact that they are ‘whole’ and ‘natural’ – a 2013 Mintel survery revealed that 67% of UK consumers think that the health-promoting benefits of natural foods are preferable to the added benefits of functional foods. Professional Beauty Season-specific beauty launches on the rise According to Mintel’s research, 11.1% of all beauty launches in 2014 were seasonal products, up from 9.8% in 2011. Food Manufacturer Easter eggs: too good to save for children Easter eggs are too good to buy just for children, according to new research from Mintel. APAC The Sydney Morning Herald Kraft agrees to merge with HJ Heinz “3G has squeezed a lot out of Heinz and now they will do the same job at Kraft,” David Turner, an analyst at research firm Mintel, said in an interview. “When Buffett invests in a sector, it gives a sign that the sector is ripe for acquisitions. This will flag up other opportunities.” Food Magazine Kraft and Heinz agree to merger “3G has squeezed a lot out of Heinz and now they will do the same job at Kraft,” Fairfax reports David Turner, an analyst at research firm Mintel, as saying. The Straits Times Heinz merging with Kraft to create world’s fifth-largest food company “3G has squeezed a lot out of Heinz and now they will do the same job at Kraft,” David Turner, an analyst at research firm Mintel, said in an interview. “When Buffett invests in a sector, it gives a sign that the sector is ripe for acquisitions. This will flag up other opportunities.” – See more at: http://www.themalaymailonline.com/money/article/kraft-to-merge-with-heinz-in-deal-led-by-3g-buffett#sthash.YOdpQpu8.dpuf Bangkok Post Kraft, Heinz merge to create food giant “For all our talk of healthy and less-processed food, none of them really speak to those trends, so I’m really interested to see how 3G is going to respond to that,” said Billy Roberts, an analyst at market-research firm Mintel. The Malay Mail Online Kraft to merge with Heinz in deal led by 3G, Buffett “3G has squeezed a lot out of Heinz and now they will do the same job at Kraft,” David Turner, an analyst at research firm Mintel, said in an interview. “When Buffett invests in a sector, it gives a sign that the sector is ripe for acquisitions. This will flag up other opportunities.” – See more at: http://www.themalaymailonline.com/money/article/kraft-to-merge-with-heinz-in-deal-led-by-3g-buffett#sthash.YOdpQpu8.dpuf China Business News 一财日报 韩妆确实风头劲 可它的消费者忠诚度怎么样 在英敏特亚太美容高级分析师杜蕾看来，价格也是一大关键。虽然如今已有价格可以与欧美一线大牌比肩的高端化妆，但总体而言，韩妆的平均价格不高。杜蕾表示，流行的主要品牌基本属于中低端，价格上比较亲民，消费对象也很年轻。 南方都市报 星巴克联手康师傅开卖即饮咖啡 据咨询公司英敏特此前发布的报告，目前，速溶咖啡、现磨咖啡和即饮咖啡的市场份额分别为71 .8%、10 .1%和18 .1%。尽管速溶咖啡将继续主导中国的咖啡市场，但随着现磨咖啡和即饮咖啡市场更为迅速的增长，预计这两个细分市场将获得更多的份额。 上海商报 “康师傅产”星巴克咖啡明年上市 据英敏特调查显示，有４８％的咖啡饮用者认为即饮咖啡饮料“人工成分多”，这对其销售会构成挑战。根据英敏特全球新产品数据库（ＧＮＰＤ）的信息，２０１１年－２０１３年，全球约９％的即饮咖啡产品声称不含添加剂或防腐剂，在中国该比例仅为２％。“品牌可在中国推出更多不含添加剂／防腐剂的即饮咖啡饮料，并改变产品的消极形象，这对于赢得更多消费者十分重要。” 媒体平台首页-搜狐 婴幼儿香皂及沐浴产品占婴幼儿护理用品销售三成 根据英敏特最新相关报告显示，2009年至2014年，其市场销售额以15.4%的年均复合增长率持续增长，销售额在2019年之前预计将达到94.15亿元人民币，年均复合增长率为11.4%。 长江商报 带康师傅LOGO的星巴克你会买吗？ 据咨询公司英敏特此前发布的报告显示，目前，速溶咖啡、现磨咖啡和即饮咖啡的市场份额分别为71 .8%、10 .1%和18 .1% Cosmetics Design Asia Men’s trends: natural, youthful, primal “Marketers need to show that they understand consumer’s modrn perceptions of gender, namely that consumers are much more complex than the social constraints built around them,” according to a report from global media intelligence provider Mintel on 2015 consumer trends. Cosmetics Design Asia Jumei sees slump in orders despite Q4 tipped to be the strongest. The boom is increasingly being driven by China, as Laurie Du, a Mintel beauty analyst, recently told CosmeticsDesign-Asia.com that innovative digital marketing will now be a requirement for companies to take advantage of countries “fragmented” use of traditional media and growing internet use. EMEA Die Welt Die ganze Welt ein Supermarkt Etwa 85 Prozent der chinesischen Käufer mit mittlerem Einkommen sind erfahrene Online-Shopper, fand das Marktforschungsinstitut Mintel heraus. The Irish Post Irish dairy farmers predict ‘Green Milk’ sales will make them a mint Con MacFarlane from consumer research body Mintel said that the last two years have seen a huge boom in alternative “blended drinks” and that products with the “addition of pure crushed fruit or herbs to yogurt, milk or soymilk” were expected to grow in popularity in 2016. Cosmetics Design-Europe Seasonality trend offers brands innovation opportunity to target specific demandsAccording to market research Mintel, it is the ‘Seasonality’ trends and it has evolved steadily over the last few years with cosmetics companies increasingly introducing innovative products that offer defence against the consmetic and emotional effects of specific weather conditions. Italiano – MFfashion.com Colour cosmetics, occhi e viso trainano il settore Sembra che le bushy brows di Cara Delevingne abbiano aiutato i prodotti per sopracciglia a crescere del 40% nel 2013 secondo Mintel, sulla scia di matite, mascara, ombretti e cere specifiche lanciati proprio due anni fa. Telecompaper UK SVoD customers grow 77 percent in 2014 UK consumers are expected to spend GBP 500 million on video streaming this year as the country’s on-demand market grows to over GBP 1 billion by 2019, writes Advanced Television, citing Mintel research. Zonebourse.com NATUREX : Une autre preuve de l’engagement qualité de Naturex : 7 ingrédients vérifiés par l’initiative du ‘Non-GMO Project’ Sur les 6 dernières années, les données de Mintel montrent que les allégations portant les mentions ‘non OGM’ ou ‘sans OGM’ ont la croissance la plus élevée, passant de 2,82% en 2012 à 10,17% en 2014 . Fusacq Les ketchup HEINZ et les saucisses KRAFT fusionnent Quand (Warren) Buffett investit dans un secteur ça donne le signal que le secteur est mûr pour des acquisitions, avance David Turner chez Mintel. Le Populaire Les ketchup Heinz et les saucisses Kraft fusionnent “Quand (Warren) Buffett investit dans un secteur ça donne le signal que le secteur est mûr pour des acquisitions”, avance David Turner chez Mintel. Газета.Ru Кетчуп в зернах 3G Capital «выжали» много прибыли из Heinz, а сейчас будут добиваться схожих результатов от Heinz», — цитирует аналитика исследовательской компании Mintel Дэвида Тернера Bloomberg. Paris Normandie.fr Les ketchup Heinz et les saucisses Kraft fusionnent, avec la bénédiction de Warren Buffett Quand (Warren) Buffett investit dans un secteur ça donne le signal que le secteur est mûr pour des acquisitions», avance David Turner chez Mintel. DairyReporter Alpro soy is not ‘yoghurt variation’ rules Belgian court Yet dairy alternatives are growing in popularity – according to a 2014 Mintel report, UK sales of cow-milk alternatives such a soya, rice and buffalo milk shot up 155% between 2011 and 2013. Food & Nutrition Volwassen snoep groeimarkt Consumentenonderzoek door Mintel UK laat zien dat er een aanzienlijke vraag is naar snoepgoed voor volwassenen en dat de helft van de snoepeters meer van dit soort producten wil zien. Food and Drink Business.com Consumers Increase Their Protein Intake As consumers are faced with conflicting dietary advice, especially where fats and carbohydrates are concerned, protein has emerged as the “feel-good” macronutrient, and now new research from Mintel shows how consumers around the world are turning to it in order to help lose or maintain their weight. L’Opinion Les soins masculins font bonne figure Selon Mintel, 84 % des mâles américains estiment que leur toilette journalière doit être aussi simple et rapide que possible Portalspozywczy.pl Popularność pozycjonowania premium produktów czekoladowych będzie rosła Mimo to, jak zauważają analitycy firmy Mintel, oświadczenia na opakowaniach czekolad o tym, że dany produkt należy do kategorii premium, wciąż pojawiają się stosunkowo rzadko. Oznacza to, że na polskim rynku istnieje potencjał do rozwoju tego typu pozycjonowania. Brazil Mundo do Marketing 30% dos consumidores gostariam de ver mais opções saudáveis no mercado Pesquisa Mintel, parte do relatório Tendências em Alimentação Saudável, revela que quase um terço, 29%, dos consumidores de produtos saudáveis declaram ter mudado a alimentação devido a problemas de saúde e, talvez por isso, também estejam querendo ver mais opções de produtos saudáveis nos supermercados, 30%. Embala Web 30% dos consumidores gostariam de ver mais opções saudáveis no mercado Pesquisa Mintel, parte do relatório Tendências em Alimentação Saudável, revela que quase um terço, 29%, dos consumidores de produtos saudáveis declaram ter mudado a alimentação devido a problemas de saúde Beauty Packaging Increasing Purchase Among Brazil’s Beauty Consumers Many Brazilian consumers of body care products are loyal to the brands they buy, with 35% citing they usually buy the same brand, reveals Mintel in its recently launched Bodycare report. Doce Revista Tem gosto de show (Balas e gomas de marcar vendem a tiracolo do sabor) Os consumidores estao cientes que o consumo de menos calorias é melhor para a saude, mas nao abrem mao do sabor. Pesquisa da Mintel detectou que 59% dos consumidores escolhem balas com seus sabores preferidos. Brasil Alimentos 30% de brasileiros querem mais produtos naturais no mercado Segundo pesquisa da Mintel, agência mundial em inteligência de mercado, cerca de 30% dos brasileiros consomem produtos saudáveis gostaria que houvesse uma variedade maior nos supermercados. Supermercado Moderno Consumidor quer maior variedade de itens saudáveis nos supermercados Pesquisa realizada pela Mintel revela que quase um terço, 30%, dos brasileiros que consomem produtos saudáveis gostaria de ver uma maior variedade desses produtos disponíveis nos supermercados. PropMark Streaming Dispara no Reino Unido Pesquisa da Mintel mostra que 69% dos britânicos assistiram vídeos online no último ano; estimativa é que assinaturas ultrapassem 1 bilhão de libras em 2019. Valor Econômico Busca do consumidor por alimento saudável será desafio para Kraft Heinz “Com toda essa conversa sobre alimentos saudáveis e menos processados, nenhuma delas representa essas tendências, então não estou interessado em ver como a 3G vai responder a isso”, diz Billy Roberts, analista da firma de pesquisa de mercado Mintel. Mundo do Marketing Seasonality é tendência chave para setor de cosméticos A Mintel divulgou a tendência chave que impactará os consumidores globais de cosméticos: o Seasonality. Revista Ingredientes e Tecnologia Mintel revela as quatro tendencias que impactarão o consumo em 2015A consultora de Tendências da Mintel, Renata Moura, discute as quatro principais direções que impactarão o consumo no Brasil em 2015 Revista Ingredientes e Tecnologia Interesse significativo em graos integrais e funcionais pode impulsionar consmo de cereais para o cafe da manha De acordo com dados Mintel, quase metade dos consumidores comeram algum tipo de produtos funcionais recentemente, com mais de um terço declarando ter consumido alimentos sem glúten, e três em 10 dizendo ter consumido alimentos sem lactose. H&C Amostras grátis são importantes para 35% dos consumidores Com tantas opções de produtos e lançamentos no mercado não é de se estranhar que, de acordo com pesquisa Mintel, 35% dos compradores de produtos de beleza considerem as amostras grátis como um fator importante na hora de decidir quais produtos comprar Meio & Mensagem Qual é a sua, Geração Y?Estudos Mintel. Sustentabilidade, reciclagem e reutilização são aspectos importantes para as marcas que querem ser bem sucedidas entre os millennial jovens. You might also be interested in: No related posts.