Less than a minute

I spent a recent Tuesday afternoon working my way around the ExCeL centre, chatting to all sorts of weird and wonderful characters looking for a piece of the UK wine market action: a genuinely fascinating event.

I spoke to an Italian producer in search of a UK distributor for an aperitif that combines Prosecco and sparkling water. It is designed as a light drink that you can share with your friends or colleagues after work without getting too drunk or feeling too bloated prior to dinner. It all sounds very civilised but I wonder if we are culturally ready for it yet. It also tasted way too much like the watered down fare of my University ‘

Jonny Forsyth
Jonny Forsyth

Jonny Forsyth is Senior Director, Mintel Food & Drink. Jonny has worked as an analyst at Mintel since 2007 and advises clients on ‘big picture’ industry trends that will shape and disrupt the food and drink industry sector over the coming years.

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