Mintel Blog: latest market news and trends


Mintel in the Media - This Week's Highlights

Mintel in the Media is a weekly review, bringing together a selection of the most high profile press stories showcasing

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ice bucket

Giving back and the Ice Bucket Challenge

Mintel Trends has just launched a new trend called Giving Back, which looks at how people are sharing the wealth and creating

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Brazil uncovers the enormous commercial potential of Facebook

Facebook Brazil is quickly expanding its e-commerce portfolio, reconciling social networking and purchase activity. Last month they started testing a

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Thought Bubble: P&G set for change, but what does this mean for the market?

P&G recently announced that it is shedding up to 100 of its brands in a major streamlining effort, divesting smaller

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Organic? Hormone-Free? Free Range? What does it all really mean?

The never-ending confusion surrounding the definition of organic is in the coop… the chicken coop, that is. Many consumers who purchase

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Positive event-driven marketing—how credit card issuers can learn from retailers

“Still looking for girls’ rain boots? Here are a few styles to consider,” exclaimed an email from that prominently

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Labelling increases in importance for health conscious Irish consumers

I was invited on the judging panel for the Irish Quality Food Awards, an event that is open to entries

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Wendy’s build-your-own burger option appeals to Millennials seeking flavor customization

Since the majority of young Millennials consider themselves “adventurous eaters” (62% compared to 56% of US adults) they are certainly

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Why we’re still a long way from being able to bask in the feelgood factor

When it comes to the state of the UK economy, recent statistics on the UK labour market gave people on

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Nissan reveals an appetite for innovation as new vehicle design center is opened in Rio de Janeiro

Nissan is the latest car manufacturer to open a large vehicle research and design center in Brazil, joining the likes

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