Honorata Jarocka
As a Senior Food & Drink Analyst, Honorata focuses on innovative product concepts within the Polish food and drink industry and in the wider Eastern European region.

Poland’s food and drink industry is becoming increasingly competitive, with exciting creations being launched by both mass and niche brands. Some of the key innovation themes explored throughout 2017 included ‘plant power’, ‘cleaner’ labels, permissible indulgence, ‘snackification’, new sensations and greater transparency.

Here, Honorata Jarocka, Mintel’s Senior Food and Drink Analyst for Poland, identifies 12 of the most innovative food and drink products launched in Poland in 2017, and discusses their key selling points.